Inactive Publics: The Forgotten Publics in Public Relations By Kirk Hallahan

If talking about consumer product on now, the product are important to a people in everyday. In many supermarkets they have strategy to changing and developing for their organization to go to the gold.

Therefore, they should to know more about business market competition of the other products also. Consumer product has both of high quality and low quality, which should have public relation.

Moreover, Kirk Hallahan said “Inactive Publics: The Forgotten Publics in Public Relations” mean some of organization, business, or manufacturer they forgot to advertise and public relation about the consumer product.

So, that theory of Kirk Hallahan he have a technique to focus on group of person and each of person has relate with organization because it easy to understand and can respond about they’re strategy.

However, public relation very important to relate in the market because, the most people are interest consumer product so, theory of Kirk Hallahan is one choice to choose to improve the organization aren’t to public relation.