For the first, in China they has glow up fast to the world market so that mean they can increase profit for they business, which they have to promote the big brand to everyone for a new customer and its can also expand all of the product in China.
So, NIKE in a one point of brand product to help world market in China thus that would be investment for another brand but, this can show for good strategies and make everyone interest about the product in China better.
Moreover, they use Nike brand is the head market because, in 2008 Nike is Olympic Sponsor and they has to promote by superstar also. China market not only have a Nike brand for the head market, so they include the mobile, computer, or food though the economic market in China would present all of this for they gold.
However, in China they like to look like a superstar, so that make you know why the population in there as same use the product brand and use a popular brand because they want to promote themselves also China want to promote the brand for a good market or good strategies market in they high economic and own business too.
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