First thing, advertisement should have to controlled by editor then they will known all of the article and what they should to promote the advertise polite and not cheat to everyone. Thus or newspaper always to said about topic are wrong ethics of the writer, and the editor don't want to make the content argue with the title in advertise.
So, all the media can protect in each of companies by the advertise and that is why they said "The wall" an advertisement can be writing correctly to make everyone trust also. And this one can solve a problem make it better in the advertise, but they spend time to talking more which promote investment as much for the advertisement.
However, media has to expert the companies will have to make investment for a good advertise, that is the point in strategy between media and their audience, which the anything its value to advertise.
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