Sunday, February 3, 2013

Krungthai Bank (KTB) Annual Report 2011


In 2554 the Bank continued commitment to the implementation of the Bank's mission is convenient. Retail sector, public sector and institutional clients a mind constantly with the invention and development of products/services in cooperation with banks and their affiliates to provide customers with a full audience. And accelerate the creation of culture through KTB FIRST core values to enhance service quality, and customer satisfaction as well corporate Identity for the bank distinctive edge to strengthen the brand of the bank in the long term.

In addition, the Bank has focused on risk management corporate governance that including the process to be more efficient to enhance competitiveness, financial, economic and social environment for changing rapidly. So, regulatory authorities and entry into ASEAN in 2558 the Bank continued to focus on the business under its corporate social responsibility and the environment continuously and seriously the commitment to solve economic problems of the country to recover quickly from the great flood disaster in history. And activities that are beneficial to society and the environment. 

In 2554, the Bank its subsidiaries profit from operations before income tax of 22,804 million baht, an increase from the previous year of 2,356 million Baht 11.52 on expenses Taxes 5,777 million and made a net profit of 17,027 million baht, an increase from the previous year 2,114 million baht or 14.18 percent.


Net fees and service income
In 2554, the Bank and subsidiaries net fees and service income of 11,374 million baht, an increase of 1,040 million baht last year, or 10.6 per cent, the majority of transactions, business cards, and Non-Bank


Revenue from other operations
In 2554, the Bank and subsidiaries income from operations amounting to 7,766 million baht, an increase from last year's 1,584 million Baht 25.62 as the net profit of the transaction for the trading and exchange of 2,813 million baht, an increase from last year's 1,591 million. 130.20 percent and the net profit of the investment and income from other operations 336.84 and 30.96 percent, respectively. 


Other Operating Expenses
In 2554, the Bank and subsidiaries operating expenses other total 33,175 million, an increase of 3,463 million baht last year, or 11.66 percent of the cost of premises and equipment And costs associated with employees. 19.46 and 9.96 percent respectively, however, the cost-to-income ratio (Cost to Income Ratio) in 2554 dropped to 48.41 percent from 54.24 percent in the previous year.

However, Bank discloses information about the fund's business and financial capital according to the Bank of Thailand. Disclosure of information on capital and risk assessment activities. Group's business, financial disclosure and the capital adequacy for banks.

Commercial Coming On !!

So, for this case they are talking about business markets trend the advertisement very adverted, important for commercial. And the commercial on television advertise those use a commercial since 2000 thus  Super Bowl is the most audience 88 million and they normally look forward television also.

Then, a survey they have a research of marketing and advertising both has a reason of consumers which female watching advertise (38%), following by the game (31%), and friends or family (30%) that between of male are two or three watching a game most, following by the advertise (18%), and friends or family (16%).

However, a commercial television has increase benefit of advertise Super Bowl as well. Moreover, they including the television advertise for the first: creating a television advertisement that meets broadcast standards, and the second: a place the advertise on television via a media that reaches the desired consumers.

And they has talked the Bzz create by Super bowl commercial is another benefit and the consumer they're talking about game more 47% thus a commercial ? were a subject conversation for 58%.


Friday, February 1, 2013

BzzAgent : Bzz For Hire

What is BzzAgent ?? so, let's I will told you about that BzzAgent an the social marketing company that uses word of mouth as a selling tool for companies which they to find out a person who can sell a product like a good speaking to suggest a customer to buy they a product.

For the first, a company BzzAgent use the social website to promote all of product, but the important of BzzAgent are they have open hire for another product in they website also. Because everyone has response with BzzAgent to word of month can be advertisement more of other companies so, everyone can register in the website and can talking your product to suggest everyone in the website.

Second, BzzAgent companies they are family markets that make everyone want to join and hire Bzz for a good marketing on now but whatever, they must paid for hire BzzAgent companies also to promote a product and they use for campaign by the website.

However, BzzAgent was the first company to require word of mouth participants to disclose campaign communicate and is only company that actively privilege allowed with publicity policy.

More Contact: https://www.bzzagent.com/

Thursday, January 31, 2013

Media Face Challenges in Maintaining "The Wall"


For the this article talk about the "Media" so that, media there are use to advertise like a TV, Magazine, Newspaper, Radio, etc. The advertise are most of thing to persuade everyone has join with the product in that companies, but in any companies advertise hasn't to check it before. Because some the advertise are have show impolite on the TV or Magazine so, that make editor to change and improve it again.

First thing, advertisement should have to controlled by editor then they will known all of the article and what they should to promote the advertise polite and not cheat to everyone. Thus or newspaper always to said about topic are wrong ethics of the writer, and the editor don't want to make the content argue with the title in advertise.

So, all the media can protect in each of companies by the advertise and that is why they said "The wall" an advertisement can be writing correctly to make everyone trust also. And this one can solve a problem make it better in the advertise, but they spend time to talking more which promote investment as much for the advertisement.

However, media has to expert the companies will have to make investment for a good advertise, that is the point in strategy between media and their audience, which the anything its value to advertise.

Saturday, January 26, 2013

"Ayutthaya Today"

Hi everyone, today I have the one province "Ayutthaya" is very popular of tourism, and a foreigner their advert about this place much that Ayutthaya there are a lot of history of Thai so let you know all of Ayutthaya Province.

So, I will told you just a main of Ayutthaya established since 1893 till 2310 B.E., the first king of Ayutthaya was established is King Ramathibodi 1, or we called U-Tong. And loss of Ayutthaya to the Burmese throne in the reign of King Suriya Amarin or King Akatat. 

Ayutthaya's royal Five of dynasty.
1. U-Tong Dynasty
2. Supannaphume Dynasty
3. Sukhothai Dynasty
4. Prasatthong Dynasty
5. Ban Pu Luang Dynasty

Ayutthaya's King have all 33, but have 34 reign because King Ramesuan tha on of U-Tong was reigning 2 time a year. The first time since 1913 b.e. has spend just one mouth for a reign and then, he's uncle had ascended the throne instead. For second time, since 1931-1938 b.e. 

King of Ayutthaya in a position of assuming it, there are differences between the monarch and the people. The King in the Sukhothai period is close to the people as a father and son. We have influenced India in many ways, including the pillars of the regime is a system which has ruled since the Sukhothai period and until Thonburi period.

Ayutthaya located on the Lower Central Plain of Thailand with an area of ​​2,556.64 square kilometers, total population of 730,740 people, 374,099 were females and 356,641 were male population is predominantly Buddhist, 88 percent Muslim, 10 percent in Thailand Sacrament 1 percent and 1 percent other religions (Administration Department of the Ministry of the Interior 2553).
- North: Ang Thong, Lopburi, and Saraburi 
- Eastern: Saraburi
- South:  Phatum Thani, Nonthaburi, and Nakhon Pathom 
- West: Suphanburi 

    

Agriculture of Ayutthaya include in-season rice field and off-season paddy field area 1,370,159 hectares (1,597,900 acres the county has an area of corn, beans, sweet potatoes and other crops such as melons, rotating crops in 33,141 acres) of rice planted fruit trees and perennials. such as mango, guava, sapodilla, coconut, lemon, orange and pine 52,886 acres 11,024 acres planted vegetables and flowers such as dairy and beef cattle, pigs, poultry, goats, sheep and cattle in the area of ​​644 acres. Thus, less have watercourse so that source most fresh water fishing in the rivers and the critical nature of the fish ponds and rice stew with including catfish, that carp, lobster and shrimp and all captured 6.04. million tons per year.

Moreover, Ayutthaya there has many product and some promote in OTOP also such as incense, sweetmeat.  And the most popular in OTOP is Pattern Pottery Bowl these wares are made ​​in China by technician Thai design pattern for each color. Then send it to China to be manufactured in China dishes are unique to Thailand in particular for use in court are available the furnace will be built in Thailand the heritage.

   

Finally, I will let's you know a little bit of famous temple in Ayutthaya. In Ayutthaya have a lot of temple and there all very beautiful this is make Ayutthaya good for visitor because, the people can have to pray and relax and happy without badness.

     Overview of the main Prang at Wat Chai Wattanaram, with surrounding smaller prangs and towers.
                                          Wat Phra Si Sanphet                                       Wat Chai Wattanaram

Construction of the Chedis of what is now named Wat Phra Si Sanphet, started probably during the reign of King Trailok (middle period of Ayutthaya). The three chedis are one of the landmarks of the Ayutthaya Historical Park.

Wat Chai Wattanaram, the main prang is believed to contain relics of the Lord Buddha. Another theory is that it was also built to commemorate yet another victory of the Khmer, therefore going back in using Khmer architecture.
   The impressive stupa (chedi) at Wat Yai Chai Mongkol, Ayutthaya.           
      Wat Yai Chai Mongkol                   Wat Phanan Choeng                                    

Wat Phra Chao Phya-thai. populary known as Wat Yai Chaimongkol, is situated to the southeast of the city. The large chedi there can be seen from a great distance.

Wat Phanan Choeng, according to historical records a first temple was built at the site in 1324 A.D. (before the founding of Ayutthaya). However, we think none of the original buildings remain, since the temple now has a quite 'modern' appearance.

Tuesday, January 22, 2013

Tourism Trend for Thailand

 Good evening in a good day !! the first in this article I will talking about "Tourism Trend for Thailand" it's very important of tourism Thailand on now and in the future also. Then if we know as much about Thai they have a lot of image tourism, so what is they are focus to improve and develop for a foreigner ? that is they plan to new strategies design to maintain Thai tourism and the marketing profile.

What will be the trend for tourist arrivals in Thailand ?
- In 2013 the The Tourism Authority of Thailand (TAT) they will attract tourists with the charm of Thai includes Thai Experience, Thai Way of Life, and Thai Culture.

- They will create activities for a foreigner to learn Thai culture activities such as Thai boxing, Thai cooking, and Thai dancing.

- They will promote Thai lifestyle way of life of Thai people includes rice farming, and want the foreigner know hoe to implant rice, how to harvest also

   

How many foreign tourist are expected in the year 2013 ? 
In many tourist their was to expect for tour in 2013 because, they want to have a good experience and join when have free time to go to travel thus are there different in the culture or lifestyle. 

But anyway from the research of trend tourism they said Europe they is hold largest share of international tourist that absolute number (38.23% share) and US$ 9,733 million in 2011, followed by East Asia (37.33% share or US$ 9,505 million), the Americas (7.10% share or US$ 1,807 million). So that mean the foreign of Europe is the most to expect tourism in this year. Because when they have to invest more that mean they have feedback for tourism and the market to increase the profit right now. Moreover, foreign in Russia, China, Australia, Malaysia, and United Kingdom are also expect tourist.

What problem do foreign tourist have when travelling by themselves in Thailand?
I think the most problem in Thai tourist is "Misdemeanor" so if the foreigner had to travel by themselves that is very dangerous for them, because they don't know around they stay or they don't know a people in anywhere. And they don't have mentor for helping them. 


So it easy for misdemeanor to cheat like a stealth so that, misdemeanor normally they focus of foreigner cause they know when foreigner come to visit for travel must have a lot of money. And they have many method to entice you then you can do anything just call a police is better for you.

What can you suggest to solve the problem ?
I think the foreign should be careful all of them don't trust everybody in that place so, you can ask or help by the guide in each of place. If you don't know who is the guide you must call the police for to contact to suggest you about tourism. So, the important if you want to go somewhere you must know and learn that place you will go, its can make sure for save your price and also have plan where you want to travel that, will make you happy all the trip. Anyways you can go to travel by themselves but ! you must to check about anything before of your journey, where you stay, and know around there too.

Monday, January 21, 2013

"Nike" is the best markets in China

Good evening everybody, in this blog I would like to tell you the market in China. This one can make you all to know a plan market as good strategy for a business.

For the first, in China they has glow up fast to the world market so that mean they can increase profit for they business, which they have to promote the big brand to everyone for a new customer and its can also expand all of the product in China.

So, NIKE in a one point of brand product to help world market in China thus that would be investment for another brand but, this can show for good strategies and make everyone interest about the product in China better.

Moreover, they use Nike brand is the head market because, in 2008 Nike is  Olympic Sponsor and they has to promote by superstar also. China market not only have a Nike brand for the head market, so they include the mobile, computer, or food though the economic market in China would present all of this for they gold.

However, in China they like to look like a superstar, so that make you know why the population in there as same use the product brand and use a popular brand because they want to promote themselves also China want to promote the brand for a good market or good strategies market in they high economic and own business too.