Sunday, February 3, 2013

Krungthai Bank (KTB) Annual Report 2011


In 2554 the Bank continued commitment to the implementation of the Bank's mission is convenient. Retail sector, public sector and institutional clients a mind constantly with the invention and development of products/services in cooperation with banks and their affiliates to provide customers with a full audience. And accelerate the creation of culture through KTB FIRST core values to enhance service quality, and customer satisfaction as well corporate Identity for the bank distinctive edge to strengthen the brand of the bank in the long term.

In addition, the Bank has focused on risk management corporate governance that including the process to be more efficient to enhance competitiveness, financial, economic and social environment for changing rapidly. So, regulatory authorities and entry into ASEAN in 2558 the Bank continued to focus on the business under its corporate social responsibility and the environment continuously and seriously the commitment to solve economic problems of the country to recover quickly from the great flood disaster in history. And activities that are beneficial to society and the environment. 

In 2554, the Bank its subsidiaries profit from operations before income tax of 22,804 million baht, an increase from the previous year of 2,356 million Baht 11.52 on expenses Taxes 5,777 million and made a net profit of 17,027 million baht, an increase from the previous year 2,114 million baht or 14.18 percent.


Net fees and service income
In 2554, the Bank and subsidiaries net fees and service income of 11,374 million baht, an increase of 1,040 million baht last year, or 10.6 per cent, the majority of transactions, business cards, and Non-Bank


Revenue from other operations
In 2554, the Bank and subsidiaries income from operations amounting to 7,766 million baht, an increase from last year's 1,584 million Baht 25.62 as the net profit of the transaction for the trading and exchange of 2,813 million baht, an increase from last year's 1,591 million. 130.20 percent and the net profit of the investment and income from other operations 336.84 and 30.96 percent, respectively. 


Other Operating Expenses
In 2554, the Bank and subsidiaries operating expenses other total 33,175 million, an increase of 3,463 million baht last year, or 11.66 percent of the cost of premises and equipment And costs associated with employees. 19.46 and 9.96 percent respectively, however, the cost-to-income ratio (Cost to Income Ratio) in 2554 dropped to 48.41 percent from 54.24 percent in the previous year.

However, Bank discloses information about the fund's business and financial capital according to the Bank of Thailand. Disclosure of information on capital and risk assessment activities. Group's business, financial disclosure and the capital adequacy for banks.

Commercial Coming On !!

So, for this case they are talking about business markets trend the advertisement very adverted, important for commercial. And the commercial on television advertise those use a commercial since 2000 thus  Super Bowl is the most audience 88 million and they normally look forward television also.

Then, a survey they have a research of marketing and advertising both has a reason of consumers which female watching advertise (38%), following by the game (31%), and friends or family (30%) that between of male are two or three watching a game most, following by the advertise (18%), and friends or family (16%).

However, a commercial television has increase benefit of advertise Super Bowl as well. Moreover, they including the television advertise for the first: creating a television advertisement that meets broadcast standards, and the second: a place the advertise on television via a media that reaches the desired consumers.

And they has talked the Bzz create by Super bowl commercial is another benefit and the consumer they're talking about game more 47% thus a commercial ? were a subject conversation for 58%.


Friday, February 1, 2013

BzzAgent : Bzz For Hire

What is BzzAgent ?? so, let's I will told you about that BzzAgent an the social marketing company that uses word of mouth as a selling tool for companies which they to find out a person who can sell a product like a good speaking to suggest a customer to buy they a product.

For the first, a company BzzAgent use the social website to promote all of product, but the important of BzzAgent are they have open hire for another product in they website also. Because everyone has response with BzzAgent to word of month can be advertisement more of other companies so, everyone can register in the website and can talking your product to suggest everyone in the website.

Second, BzzAgent companies they are family markets that make everyone want to join and hire Bzz for a good marketing on now but whatever, they must paid for hire BzzAgent companies also to promote a product and they use for campaign by the website.

However, BzzAgent was the first company to require word of mouth participants to disclose campaign communicate and is only company that actively privilege allowed with publicity policy.

More Contact: https://www.bzzagent.com/